In this day and age, there are more opportunities to make your business known to your clients than ever before. Still, it takes effort and proper planning if you really want to take advantage of the opportunity the Internet gives you. It goes without saying that this is just as true for taxi companies as it is for any other business. Creating a well-designed website may be the deciding factor in the success of your company. Here are a couple things you should consider if you want to have great taxi website design.
Your homepage matters most
The first thing your clients will see when they look for you online is your home page. It goes without saying, then, that the way your homepage is designed is crucial. No one ever gets to make a first impression twice, so make sure yours is effective. Make sure your website looks clean, sharp, professional, and is overall easy to navigate – if your client loses their way at this point, there’s a big chance they’ll just turn away and look for another company. You should also make sure your homepage properly communicates the main idea behind your company effectively. The first few seconds matter the most to your clients – show them your best side from the very start.
Get to the point
When people are looking for a specific service, they’re usually in a hurry and don’t have time to read every little snippet of information on the website. You have around 30 seconds to communicate the standout features of your service if you want to really attract your customers. In order to achieve that, it’s a good idea to put your booking system front and centre, so that it’s the first thing your potential client sees. Not only does it make it more practical for them to get what they want, it can greatly increase the odds of them choosing your service instead of looking further.
Keep information brief
As mentioned in the previous point, clients looking for a taxi service rarely have the time to stick around and read long passages of text, so try to use different means of communicating the main points of your service. Use bullet points and bite-sized paragraphs, as well as graphics to better illustrate what you have to offer.
Jumping off the previous point, your images have to be high-quality and relevant to the service you offer. Use them as a means of communicating the unique selling points of your business faster than you would with a piece of text. However, make sure your images aren’t too large – the bigger they are, the longer the page will take to load.
Don’t ignore the rest of your website
Your homepage is important, but a proper website can’t run on it alone. There are several subpages that any self-respecting taxi company needs in order to achieve its goals, which include the following:
1. about us – use this subpage to inform your potential customer about who you are as a brand or a person,
2. our cars – showcase your selection of cars, which is extremely important for any taxi business,
3. services – list the specifics of your services, go into detail about the area you operate in, the tours you organise, etc.,
4. feedback/reviews – leave some room for the customer to leave their feedback on your services, as well as read feedback from other customers left before them,
5. FAQ – list frequently asked questions, as this will make communicating the details about your business to your potential clients much easier,
6. contact – provide your customers with all the necessary information for them to contact you, including your address, telephone number, and email.